Choosing the right holographic label for your needs involves considering a few key factors. Here’s a breakdown to help you navigate the options:
- Size and Shape: This depends on the available space on your product and the information you want to convey. Do you need a small, discreet label for authentication purposes, or a larger one to showcase your brand logo? Consider standard shapes like squares, circles, or rectangles, or explore custom die-cut options for a unique touch.
Types of Holographic Labels:
There are various types of holographic labels, each offering distinct advantages:
- Custom Holograms: These are the most secure option. They incorporate your brand logo, intricate designs, or even microtext for enhanced protection against counterfeiting.
- 3D Holograms: Create a stunning visual effect with depth and dimension, perfect for grabbing attention and adding a touch of luxury to your product.
- Transparent Holograms: Subtle yet effective, these integrate seamlessly with your existing packaging design while offering an undeniable layer of security.
- Special Stamps: Ideal for tamper-evident applications. These labels leave a visible void upon removal, deterring attempts to alter packaging.
- Barcode Labels: Combine the security of a hologram with the functionality of a barcode for efficient product tracking and inventory management.
What should you put on a holographic label?
Once you’ve chosen your ideal holographic label, it’s time to personalize it with essential information. Here are some key elements to consider:
- Your Brand Logo: Increase brand recognition and add a touch of professionalism.
- Authentication Elements: Unique serial numbers, microtext, or custom holograms for enhanced security.
- Call to Action: A simple message like “Verify Authenticity” or a QR code directing users to a verification page.
- Legal Information: Copyright or trademark symbols as needed.
- Contact Information: Website address or social media handles for customer engagement.
Advantages of using holographic labels
Holographic labels offer a multitude of benefits for your brand and your customers. Here are some key advantages:
- Prevent Counterfeiting: The complex, diffractive nature of holograms makes them difficult and expensive to replicate, deterring counterfeiters and protecting your brand reputation.
- Enhanced Brand Awareness: Eye-catching holographic effects grab attention and make your product stand out on shelves, promoting brand recognition and increasing memorability.
Lior Rubin
Strategic Partner RSI Mexico
